Chris Brown is now a designer! He’s teamed up with New Era to design a line of their caps. There are six in total, which feature cartoon-type characters and font that’s aimed at the young generation that’s just heading back to school.
So why’d Chris pick hats? He says, “Hats have been my trademark since I started in the business about four years ago. Young kids love hats, I love them. Everyone does. So that’s what attracted me to designing them.”
And New Era didn’t even have to approach Chris. He contacted them! SVP of marketing at New Era Gerry Mateos says, “When Chris approached us with his affinity for our product and the idea of creating his own line of caps, we saw this as an opportunity to work hand- in-hand with one of the most renowned entertainers in the business.”
Yeah, you know all Gerry was seeing were dollar signs. Design elements include skulls, 80s inspired symbols like a boom-box and a “nerd” character, which Brown came up with himself, as well as a cap inspired by his very own insignia CBE. The caps will available through New Era and will retail for $35-$40.






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